The digital marketing agency that drives sales.
Firefly is dedicated to unlocking explosive growth for ambitious businesses. Book a FREE 30-minute strategy session with our local team to find out for yourself.
Firefly Digital is now part of the well regarded Zib Digital Group.
“We've seen a huge boost in our SEO and online traffic.”
We switched over to Zib Digital in 2021 after working with another digital company. Since then, we've seen a huge boost in our SEO and online traffic. Katie, Gina and the Zip team are true professionals and are fantastic to work with.
Rebecca CookeHarcourts
“Their attention to detail is second to none”
Such a friendly and knowledgable team! We love working with Zib, and they make our lives so much easier at Joe's Garage. Their attention to detail is second to none, and always are ready and waiting to assist wherever need be! Thanks team, a real pleasure to work with you.
Lucy WhelanJoes Garage
"They have a great understanding of our business and provide really clear and timely communications and reporting”
Have worked with Zib to support our AdWords and SEO strategy as well as setup of our latest website design. They have a great understanding of our business and provide really clear and timely communications and reporting. wouldn’t hesitate to recommend the Zib team to others!
Kyla ScholesLink Business
“Goes above and beyond to help out with many different areas of digital.”
We've worked with Zib Digital for a few years now, on SEO, Google Ads and Meta Ads for our business. Their service is excellent, our account manager is super onto it and goes above and beyond to help out with many different areas of digital. I would definitely recommend working with Zib Digital.
Grace KreftAngel Delivery
“At the forefront of digital marketing”
Been with Firefly from the start (2014), they are at the forefront of digital marketing, they listen and help provide a great service.
Debbie GordonElite Trailers
"The return on investment has been well worth it"
VAST has been working with Zib for over 2 years and we are very impressed with their communication and the results. We have taken on their recommendations and have seen an upturn in online enquires. The return on investment has been well worth it and we have already recommended Zib to others.
Ivana MoretonVast Billboards
“The ZIB team provide an incredible service!”
Our website rankings have increased dramatically. Translating into more direct bookings. The service they give is also outstanding. With a super easy to read Dashboard which they go through with me monthly and explain anything I don't quite understand. I can't recommend them enough!
Bridget MurphyLuxury Stays QT
“They are experts in their fields and offer immense value through insights and optimisations”
All members of the team we deal with are friendly, professional, go above and beyond and have so much enthusiasm for what they do and for our business. They are experts in their fields and offer immense value through insights and optimisations. We have seen a direct increase in our brand awareness and qualified enquiry from these efforts and are looking forward to continuing to work with such a dynamic team!
Deb SwansonClassic Builders
Why choose Firefly
Work with an agency that works as hard to earn your trust as they do to earn you results.
Transparent pricing
Fixed management fees for our digital marketing services. You pay media publishers like Google, Facebook and TikTok directly, and we act as your trusted advisor to achieve your goals.
Local team
A team of over 20 specialists that are masters at their craft, working from our offices in New Zealand.
Reporting dashboards
Real-time reporting dashboards built on Google Data Studio, pulling through all of your important business metrics and digital marketing performance in one place, so you know exactly you are performing at any time.
Proven track record
Over 100 positive reviews published online. We have worked with 700+ companies across multiple countries, generating in excess of 400 million worth of leads and sales for our customers.
Quarterly reviews
Regular review and strategy meetings to ensure your business in our track, and we are taking you on a journey of growth.
Scheduled meetings
Work with our specialists directly to get real-time feedback and suggestions for your business. On the phone, on Zoom or in person at our office, choose what works best for you.
Trusted by the best
Choose how we work together
Let our team handle all of your digital marketing needs, or have us work with your internal team. You choose the style of engagement.
A fully managed solution, We'll look after all digital marketing and report directly to you.
One off setup
We’ll build you a high performing engine and give you the tools and account structure so you can run it by yourself.
Ongoing consulting
We'll work with your marketing team to give you step-by-step instructions on what to do and when to do it.
One time audit
We can audit your existing digital marketing and give you an honest review on what's working, what's not and how you can get to the next level.
SEO
A team of 60 SEO specialists provides the expertise and resource power to implement strategies that deliver results
Learn MoreGoogle Ads
Grow your sales fast with a laser focussed Google Ads campaign. We make Google Ads campaigns profitable, optimising for conversions.
Learn MoreSocial Media
Build your brand and your pipeline with our high impact social media ad campaigns across Facebook, Instagram, and TikTok.
Learn MoreEmail Marketing
We will help you nurture your existing customers and leads to build lasting relationships and drive more sales for your business.
Learn MoreDigital Strategy
We’ll take the time to understand your business, and work with you to define a digital strategy that aligns with your business objectives.
Learn MoreUX and Website Design
Increasing your conversion rate by focusing on your website design and conversion optimisation is one of the quickest wins you can make.
Learn MoreGet a free quote.
Call us today on
0800 347 335
Nicole Crump
Growth Specialist
021 898 307
Stanway Business Park,
Tower 2, 646 Great South Road,
Ellerslie, Auckland 1051
New Zealand
Dan Smith
Growth Specialist
027 303 8908
1/585 Wairakei Road, Burnside,
Christchurch, 8053
New Zealand
Work with an award winning digital agency
#1 fastest growing technology company in New Zealand on the Deloitte fast 500, #29 fastest growing company in NZ on deloitte fast 50
Deloitte Fast 500
Ranked #17 in APAC with 2,156% growth and #1 in NZ
Deloitte Fast 50
Ranked #29 fastest growing company with 254% growth
Westpac Business Awards
Best Emerging Business for the Westpac Business Awards
Landy Awards
Best overall SEM initiative for small business globally
We don’t play favourites. We work with channels that best suit your business…
We are a performance digital marketing agency which is completely channel agnostic. There are no hidden agendas, we simply reverse engineer your clients attention and help create a winning strategy around the digital channels that are going to best serve your goals.
…platforms that will increase your performance and sales…
We work across multiple platforms, that we have tested over the years to ensure they drive performance and business outcomes for our clients.
…and partner with the right companies to reach your audience.
We foster deep relationships with partners that matter. Having partnerships with some of the biggest publishers and brands in the world gives our clients an advantage with BETA testing with the latest tools, features and data available to you.
Frequently Asked Questions
- All
- SEO
- Google Ads
- Social Media
- Websites
- Firefly
Frequently Asked Questions
- All
- SEO
- Google Ads
- Social Media
- Websites
- Firefly
How much does Digital Marketing cost?
There are two considerations when working with a digital agency and budgeting for your campaign.
What budget or do I need to allocate to media publishers such as Google and Facebook that will drive enough awareness, traffic and leads to achieve my goals? This spend goes directly to these publishers for ad cost. This can be worked out fairly simply following average conversion rates and click costs which we have access to. Reverse engineer what you want to achieve, and figure out what numbers you need to achieve from a click cost or awareness, to conversion rate on platform or the website, through to your actual sales rate.
What are the fees to the agency to manage these campaigns for me?
Some agencies will charge a percentage of spend, some will charge a fixed fee, some will markup the cost of the spend, and others will run performance based pricing.
Firefly takes pride in offering digital marketing at a fixed fee and also has performance based pricing for high growth businesses. We are fully transparent across our campaigns, and connect your company credit card to the account with the media publishers. This means that we act as your trusted advisor when it comes to spend directly with the publishers, and charge you separately for our strategy, time and I.P. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us, based on performance. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them.
Why should I hire a Digital Marketing Agency?
There are multiple reasons you may want to hire a digital marketing agency to grow your business.
The first reason is performance. When you hire a digital marketing agency like Firefly, you give your business the best chance of success. Our business is made up of specialists with years of trained experience in their area of expertise. We not hire all-rounders or give your work to uni graduates that don't know what their doing. We focus on cultivating the best talent, following best practise and have the best systems and tools to produce the best possible outcome for you.
Other reasons businesses choose to work with an agency include time, capacity and focus. We find some business owners are still running and managing their own marketing campaigns, when they are better positioned to focus on what they are good at. We save businesses time, by taking on the heavy lifting.
How does your fee structure work?
Firefly charges a fixed fee retainer for all of our services, depending on the scope and level of service your campaign requires.
You pay the media publishers (Google, Facebook, LinkedIn) directly via credit card and we recommend monthly spends as your trusted advisor.
This model is fully transparent and you are able to request invoices directly from Google, Facebook or LinkedIn. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us to increase your leads and sales. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them. If you are interested in seeing our pricing,
Why is Firefly the best Auckland based SEO company in New Zealand?
Firefly cultivates top talent that are specialists in SEO, with years of experience. Having optimised over 1000 websites collectively between our SEO team, we have a proven track record and experience to help businesses get the most out of their SEO. We also follow best practise, have great systems, and utilise only the best paid SEO tools, so that our SEO customers have an advantage over their competitors.
Where is your digital marketing team based?
Our main operations team is based in Auckland, New Zealand but we have offices across the country and in Australia.
How many keywords will we target in my SEO campaign?
Through our seo audit and onboarding process, we will carry out onpage and keyword research to find opportunities that will increase traffic, conversions and sales for your business. We select keywords that have a mixture of high search volume, high commercial intent and also mix in long-tail keyword selections that your competitors may have slept on. The mixture of keywords that we use is largely dependent on your budget, time-frame and industry we are operating in. Through our consultative approach, we will guide you through and recommend the best options for your business.
How long does it take to start seeing results?
The first step to seeing results is creating the plan, and analysing your current search engine results and traffic analysis. Once we have a good understanding of where we are working from, and how your website currently ranks, it’s now time to get to work. Google suggests SEO should take anywhere from 4-12 months, and our clients see results typically from month 3-6. We of course usually see some quick wins at the beginning, start ranking you for keywords and increase your traffic. However SEO is a long-term strategy that when done properly, can explode your leads and sales. We can increase your website traffic and conversions, and then keep you there.
Can you help my ecommerce store rank on Google?
Yes, of course we can. SEO for ecommerce websites is important and should be a core part of your digital strategy. We can work with shopify, big commerce, magento and Woocommerce websites to increase your website traffic, carts and purchases!
What tools and technology does your team use?
Our team use a variety of world known tools including Ahrefs, MOZ, Google analytics, Google webmaster tools, SEMrush and many more.
Is Google Ads Only Search Advertising?
No, the Google marketing suite is expansive and diverse. Other than standard search ads, we can also help with banner display ads (commonly known as advertising on the Google Display Network), We can run in-app advertising through the APP store and we can also provide YouTube video ads (banners and video), as well as Gmail ads that can target competitor domains and push ads to the top of a gmail inbox disguised as an email.
Why Do I Need An Agency To Manage My AdWords Account?
A reputable, high performance agency will bring in refined results that easily pay for the marketing investment. Campaigns should be focussed on outcomes including conversions, sales and leads that lead to a healthy, profitable campaign. Our Firefly Google ad campaigns are built to world's best practise, constantly monitored and optimised, to ensure we can maximise your ROAS (return on ad spend).
I don't use Facebook, why should my business?
In New Zealand there is over 3,500,000 users on Facebook and in Australia there is over 17,000,000. With the level of data and reach you can access through Facebook, advertising to the right person, at the right time, with the right message, with the right offer can generate strong results and drive hordes of customers to your business.
How do you track and measure results from a Facebook or LinkedIn campaign?
Firefly installs code onto your website installing a Facebook pixel. The Facebook pixel tracks all activity on your website and connects Facebook activity through to activity on your website. If someone clicks a Facebook ad, and then comes through to your website and submits an email enquiry, the pixel connects this action to the user and reports on it. As the pixel ages and builds data, our campaigns start to learn and can focus on marketing towards more people who take action and enquire with your business.
Why should I do Facebook marketing over traditional marketing?
Facebook advertising allows you target your ideal customer persona by tapping into its vast data pool of users, interests and activity on the platform. This means you can advertise to specific interests, age, gender, device and hundreds of other targeting techniques anywhere in the world. Because you have the power to be so specific in your marketing, you can tailor your messaging to hype niche audiences to see great results that are contextual. Compared to traditional marketing which takes a one size fits all approach and creates one message to speak to all potential users.
What platforms does Firefly build on?
For e-commerce companies we build on Shopify and for service based businesses, we build on Webflow.
Why is Firefly the best Auckland based SEO company in New Zealand?
Firefly has been getting results for business across New Zealand for over 7 years. Our team of specialists are employed in their particular field (SEO, Google Ads, Social Media Ads) and has years of experience with local, national and international companies. We've been in the game for a long-time, constantly staying up to date with Google's changes.
Our portfolio of clients is diverse, and more importantly they see great results. Our focus on SEO is to drive business outcomes.
Being a premier Google partner, and working with over 700 companies, we sit on a tonne of data and are devoted to getting you the best results possible within your budget.
How much does Digital Marketing cost?
There are two considerations when working with a digital agency and budgeting for your campaign.
What budget or do I need to allocate to media publishers such as Google and Facebook that will drive enough awareness, traffic and leads to achieve my goals? This spend goes directly to these publishers for ad cost. This can be worked out fairly simply following average conversion rates and click costs which we have access to. Reverse engineer what you want to achieve, and figure out what numbers you need to achieve from a click cost or awareness, to conversion rate on platform or the website, through to your actual sales rate.
What are the fees to the agency to manage these campaigns for me?
Some agencies will charge a percentage of spend, some will charge a fixed fee, some will markup the cost of the spend, and others will run performance based pricing.
Firefly takes pride in offering digital marketing at a fixed fee and also has performance based pricing for high growth businesses. We are fully transparent across our campaigns, and connect your company credit card to the account with the media publishers. This means that we act as your trusted advisor when it comes to spend directly with the publishers, and charge you separately for our strategy, time and I.P. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us, based on performance. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them.
Why should I hire a Digital Marketing Agency?
There are multiple reasons you may want to hire a digital marketing agency to grow your business.
The first reason is performance. When you hire a digital marketing agency like Firefly, you give your business the best chance of success. Our business is made up of specialists with years of trained experience in their area of expertise. We not hire all-rounders or give your work to uni graduates that don't know what their doing. We focus on cultivating the best talent, following best practise and have the best systems and tools to produce the best possible outcome for you.
Other reasons businesses choose to work with an agency include time, capacity and focus. We find some business owners are still running and managing their own marketing campaigns, when they are better positioned to focus on what they are good at. We save businesses time, by taking on the heavy lifting.
How does your fee structure work?
Firefly charges a fixed fee retainer for all of our services, depending on the scope and level of service your campaign requires.
You pay the media publishers (Google, Facebook, LinkedIn) directly via credit card and we recommend monthly spends as your trusted advisor.
This model is fully transparent and you are able to request invoices directly from Google, Facebook or LinkedIn. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us to increase your leads and sales. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them. If you are interested in seeing our pricing,
Why is Firefly the best Auckland based SEO company in New Zealand?
Firefly cultivates top talent that are specialists in SEO, with years of experience. Having optimised over 1000 websites collectively between our SEO team, we have a proven track record and experience to help businesses get the most out of their SEO. We also follow best practise, have great systems, and utilise only the best paid SEO tools, so that our SEO customers have an advantage over their competitors.
Where is your digital marketing team based?
Our main operations team is based in Auckland, New Zealand but we have offices across the country and in Australia.
How many keywords will we target in my SEO campaign?
Through our seo audit and onboarding process, we will carry out onpage and keyword research to find opportunities that will increase traffic, conversions and sales for your business. We select keywords that have a mixture of high search volume, high commercial intent and also mix in long-tail keyword selections that your competitors may have slept on. The mixture of keywords that we use is largely dependent on your budget, time-frame and industry we are operating in. Through our consultative approach, we will guide you through and recommend the best options for your business.
How long does it take to start seeing results?
The first step to seeing results is creating the plan, and analysing your current search engine results and traffic analysis. Once we have a good understanding of where we are working from, and how your website currently ranks, it’s now time to get to work. Google suggests SEO should take anywhere from 4-12 months, and our clients see results typically from month 3-6. We of course usually see some quick wins at the beginning, start ranking you for keywords and increase your traffic. However SEO is a long-term strategy that when done properly, can explode your leads and sales. We can increase your website traffic and conversions, and then keep you there.
Can you help my ecommerce store rank on Google?
Yes, of course we can. SEO for ecommerce websites is important and should be a core part of your digital strategy. We can work with shopify, big commerce, magento and Woocommerce websites to increase your website traffic, carts and purchases!
What tools and technology does your team use?
Our team use a variety of world known tools including Ahrefs, MOZ, Google analytics, Google webmaster tools, SEMrush and many more.
Is Google Ads Only Search Advertising?
No, the Google marketing suite is expansive and diverse. Other than standard search ads, we can also help with banner display ads (commonly known as advertising on the Google Display Network), We can run in-app advertising through the APP store and we can also provide YouTube video ads (banners and video), as well as Gmail ads that can target competitor domains and push ads to the top of a gmail inbox disguised as an email.
Why Do I Need An Agency To Manage My AdWords Account?
A reputable, high performance agency will bring in refined results that easily pay for the marketing investment. Campaigns should be focussed on outcomes including conversions, sales and leads that lead to a healthy, profitable campaign. Our Firefly Google ad campaigns are built to world's best practise, constantly monitored and optimised, to ensure we can maximise your ROAS (return on ad spend).
I don't use Facebook, why should my business?
In New Zealand there is over 3,500,000 users on Facebook and in Australia there is over 17,000,000. With the level of data and reach you can access through Facebook, advertising to the right person, at the right time, with the right message, with the right offer can generate strong results and drive hordes of customers to your business.
How do you track and measure results from a Facebook or LinkedIn campaign?
Firefly installs code onto your website installing a Facebook pixel. The Facebook pixel tracks all activity on your website and connects Facebook activity through to activity on your website. If someone clicks a Facebook ad, and then comes through to your website and submits an email enquiry, the pixel connects this action to the user and reports on it. As the pixel ages and builds data, our campaigns start to learn and can focus on marketing towards more people who take action and enquire with your business.
Why should I do Facebook marketing over traditional marketing?
Facebook advertising allows you target your ideal customer persona by tapping into its vast data pool of users, interests and activity on the platform. This means you can advertise to specific interests, age, gender, device and hundreds of other targeting techniques anywhere in the world. Because you have the power to be so specific in your marketing, you can tailor your messaging to hype niche audiences to see great results that are contextual. Compared to traditional marketing which takes a one size fits all approach and creates one message to speak to all potential users.
What platforms does Firefly build on?
For e-commerce companies we build on Shopify and for service based businesses, we build on Webflow.
Why is Firefly the best Auckland based SEO company in New Zealand?
Firefly has been getting results for business across New Zealand for over 7 years. Our team of specialists are employed in their particular field (SEO, Google Ads, Social Media Ads) and has years of experience with local, national and international companies. We've been in the game for a long-time, constantly staying up to date with Google's changes.
Our portfolio of clients is diverse, and more importantly they see great results. Our focus on SEO is to drive business outcomes.
Being a premier Google partner, and working with over 700 companies, we sit on a tonne of data and are devoted to getting you the best results possible within your budget.