WE ARE AN AGILE DIGITAL MARKETING AGENCY.
Your unfair advantage that delivers outstanding results and business growth.
We help ambitious businesses
Firefly is dedicated to unlocking explosive growth for ambitious businesses and entrepreneurs that want to push the limits. We do this through digital strategy, performance marketing (SEO, Google Ads, Social) and data analytics.
Ready to accelerate your business growth?
Ever feel that no matter what you try in the digital marketing space, you’re left in the same position as before you started?
Are you sick and tired of wasting your hard-earned dollars on advertising campaigns that cost you more than they make you? Are you tired of listening to “self-proclaimed experts” that offer more excuses than solutions? How many cookie-cutter specialists have you met that push their own agenda trying to sell you something you don’t really need?
Imagine if we told you there is a way to double (or even triple) your revenue over the next six months while building an insanely powerful brand setting you up for the long term… building a predictable growth machine within your business that makes you recession proof.
While it’s not always easy and you absolutely do need to put in the work. We can help you take the guesswork out of digital growth so that you can spend your precious time on the other business levers that also matter.
We know there are countless ‘growth hackers’ out there right now, who promise business owners the ‘secrets to success’. But the reality is… there is no ‘secret’. Results are built from careful planning, execution and testing.
However, when you follow the patterns that have helped other businesses explode their sales through digital marketing, following proven and tested digital marketing strategies, you are one step ahead already. Throw in some creative flair and outside of the box thinking and now you are onto a winner.
You see, not one strategy will suit all businesses. And most agencies will try the “one-size fits all” approach, cramming you into their box.
This is why we have developed a new approach to digital marketing, A strategy first mentality. By doing the thinking up-front and investing in understanding your business, we can tailor a growth strategy that’s right for you, giving you access to the world-class digital marketing guns in our agency and a track record to prove it.
In the last 5 years, our digital marketing have transformed over 500 businesses across 100 industries. We’ve won many awards ourselves, practising what we preach. In fact, we were named the fastest growing tech company in NZ and #17 in Australasia in our 3rd year of business, as well as the 28th fastest growing company and #1 fastest growing agency in NZ on the Deloitte FAST 50.
We’ve even helped companies top the Deloitte Fast 50 charts themselves, We’ve helped national franchises create predictable lead flow across the country, we’ve helped small businesses finally break free and see the growth they’ve always wanted and we’ve helped ambitious startups hit the ground running and fast track their business journey saving them years.
Too good to be true? Ask us about our performance guarantees. We are so confident we can grow your business and move it forward, if we don’t hit the agreed KPIs, you don’t pay us… we put our money where our mouth is.
Ask another agency about performance guarantees then watch them sweat and hear the excuses roll out.
If you’re ready to commit to growing your business then grab your FREE 30 minute digital marketing strategy call and growth illumination report below. Please note this is not a sales call, and we are paying our digital marketing strategists to turn up to these calls who are there to understand your business and provide a growth blueprint to help you achieve your goals.
We are a full-service digital marketing agency with a strategy first mentality. Having a plan for success that links to your big goals are the first step to winning in the digital space. We spend the time to understand you and your business intimately, put together a strategy that allows you to achieve your goals and is built around where your customers live and how they act. We then work through our digital solutions with an agile approach until we find the right channels that produce the best results.
We’ve worked with hundreds of different businesses over the years across most industries, have some of the top minds in digital in our team spanning across all areas of digital marketing and love creating new success stories. No wastage, one-team, with a true result orientated approach. Digital marketing is our passion and we’re here to help light the way.
HAS YOUR BUSINESS HIT A GLASS CEILING?
We have generated over four hundred million in sales with the framework and strategies outlined in this free report. Download it now before this book is published or your competitors get their hands on it.
Our Latest Work
What Our Customers Are Saying
Such an amazing team to work with! We got results on day one and cannot wait to see how it... read moreHostco1/09/2020
I have worked with Firefly for many years, across multiple roles, businesses and industries. Starting with my first role out... read moreDJ S4V4G311/26/2019
I would have no hesitation in recommending Brad and the team at Firefly. His advice, delivery and quality of work... read moreLeanne Ryburn1/12/2020
I have worked with Firefly for many years, across multiple roles, businesses and industries. Starting with my first role out... read moreKavish Baddoo11/26/2019
A quality operation with a detailed knowledge of the search space. Good guys to work with, in an area populated... read moreThink Electric Bikes1/09/2020
Frequently Asked Questions
How much does digital marketing cost?
There are two considerations when working with a digital agency and budgeting for your campaign.
- What budget do I need to allocate to media publishers such as Google and Facebook (the ad spend) that will drive enough awareness, traffic and leads to achieve my goals? This spend goes directly to these publishers for ad cost via credit card attached to their platform.
This can be worked out fairly simply following average conversion rates and click costs which we have access to. Reverse engineer what you want to achieve, and figure out what numbers you need to achieve from a click cost or awareness, to conversion rate on platform or the website, through to your actual sales rate.
2. What are the fees I need to pay to the agency to manage these campaigns for me?
Some agencies will charge a percentage of spend, some will charge a fixed fee, some will markup the cost of the spend, some will do hourly, and others will run performance based pricing.
Firefly takes pride in offering digital marketing at a fixed fee and also has performance based pricing for high growth businesses. We believe this is the best approach as you are paying for a result. The flat percentage model is flawed as you have a vested interest to increase spend with media publishers even if this is not the best idea. The hourly creates clock watches that ultimately doesn’t serve you. Fixed and performance basis is built around reulsts and outcomes.
We are fully transparent across our campaigns, and connect your company credit card to the account with the media publishers. This means that we act as your trusted advisor when it comes to spend directly with the publishers, and charge you separately for our strategy, time and I.P. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us, based on performance. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them. If you are interested in seeing our pricing, just request a 30 minute strategy call here: https://fireflystrategy.typeform.com/to/sG1VpQ
Why should I hire a digital marketing agency?
Everyone has an opportunity cost. Firefly employs an external accountant to complete and file our taxes. Could we do them ourselves? Sure… Poorly. Is our time best spent working on our clients digital marketing campaigns? Absolutely.
You have a business to manage, you have sales to drive, you have staff to lead and you have a set of specific skills that are probably far more superior than digital marketing.
A great agency will bring “on the job” experience to the table which should allow you to drive a better result with the same budget. The additional exposure, brand awareness, lead generation and ultimately, business growth will provide a higher return then doing it yourself.
Have you heard the saying “jack of all trades, king of none”? A great agency will bring specialists into specific problems and opportunities, rather than all rounders. Having a deep understanding and skill set for each digital area such as only facebook adveritinsg or only google advertising will drive better results.
Firefly have a combined digital marketing experience of 60+ years, have managed over ten million dollars worth of ad spend for our clients and we hire specialists that focus on one area, bring them together under one roof, and partner them with our clients working together to get explosive results. We use agile marketing to make sure our specialists work together and combine the deep knoweldge they have, unified across your campaigns and marketing.
How can we help?