By Nikki Gibbons
Video content is taking the digital world by storm! Here are our top tips for creating awesome video.
Centre the video around a story
Rather than focusing on the sale, tell a story. Make the story the centre of the video and draw people in that way. The most compelling advertisements and content to provoke emotion. So, create a story and input the sale in it that way, not the other way around.
Capture attention in >10 seconds and keep it short & sweet
Most people click out of a video in less than 10 seconds. Capture the audience’s attention within the first few seconds and keep it interesting so people watch for longer. A longer watch period also equals a higher engagement rate so the Facebook algorithm will take this and show it to more people too. A win, win.
Make it funny! Stay away from boring. Use your personality. This goes along with capturing the audience’s attention in the first ten seconds. Think about it, would you be more likely to continue watching something that’s pure facts, or something with a bit more character.
Quality is important
As technology develops, we are seeing more and more high-quality content on our feeds. Done with the webcam and low-quality iPhone videos (most of the time!) Try making sure your videos are uploaded in HD and use a DSLR or other high-performance camera.
Choose the correct platform
And adjust the sizes! Each platform performs better for different things. Make sure you create different versions for each platform, i.e Instagram and Facebook stories have different requirements to page posts. Convert your video into each and make the most of each available platform!
Have a CTA
Including a CTA will greatly increase your conversions and engagement. What are you trying to sell? What do you want your audience to do after they’ve finished watching? Whether its a visit to your landing page or simply sharing and commenting. You don’t get if you don’t ask, so remind them!
Educate and prove your brand!
Your video is going to represent you, and your brand. Therefore create a top quality video that you are proud of! If it’s an educational video, make sure you don’t just talk the talk, but walk it as well. Make sure there is something in it of value. Ask yourself, if 1 million people were to watch this, what would happen?