Ecommerce Alert: Google Shopping Will Now Focus On Organic Results
One of the biggest changes to come to our Google search results include the recent update from Google on Shopping.
Google will now let any business play in the shopping space and the shopping results will now be predominately made up of organic websites instead of paid moving forward. The importance for any ecommerce website to ensure their website is well optimised and trusted by Google is more important than ever.
This really opens up an even level playing field for smaller commerce businesses without large paid media budgets.
Bill Ready, president of Commerce at Google:
“Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.”
The move to change this was positioned as a way to help businesses and customer reconnect online during the Covid-19 pandemic. This change was aparantly already in the plans, however was brought forward as a result of the crisis.
Changes will be rolled out to America first, and be reaching other markets later in the year.
What does this mean for ecommerce businesses?
It couldn’t be more important to not be reliant on one single channel. Having a multi channel approach to your stores revenue generation is critical to success. If you have been relying on Google shopping campaigns to drive the majority of your new client acquisition you could be in for a bumpy ride. But don’t fret, optimising your website organically will become even more important and you have been warned in advance. Moving your Google shopping budgets across to SEO might be a smart move for you, or diversifying across social media and other digital activities.
How will listings be ranked in ‘organic’ Google Shopping?
Well we aren’t 100% sure just yet as we haven’t seen this roll out yet, however we will be paying very close attention to this update. This is an important question but one thing is for certain, if your website is not relevant, is slow, doesn’t have a SSL and gives the customer a poor user experience, chances are you are less likely to rank in these searches.
Looking to drive your websites authority and organic ranking power? Speak to our SEO team and let’s see how we can help. The first 30 minutes is on us.