CRO (Conversion rate optimisation)

In digital marketing we know there is 3 levers we can pull to increase profits for a business. The first one is to increase the price of the product or service, if this doesn’t impact sales than we have made more money with the same effort. The 2nd is to increase our sales ratio by putting our sales team through training and identifying ways we can increase the sale. The last is to optimise our conversion rate which could be our conversion to leads from all of our website traffic or it could be our conversion to sale if we have an e-commerce business. The last option is what we call website conversion rate optimization or (CRO) and should be the first place you start before considering increasing marketing budgets. Did you know adding a phone number to your header can increase your phone leads by up to 30%? Did you know installing a e-commerce conversion rate optimization plugin which shows previous purchases and leads can increase conversion by up to 25%. These are the tweaks, tests and changes we as digital marketers create on your website to improve your result.

Landing pages are great ways of improving CRO within a website because sometimes, a website can be far too busy and distracting to see a decent result. As a rule of thumb for our conversion rate optimisation agency, all paid traffic should go to a landing page which has one clear goal and we will always advise this for our customers, no distractions throughout the page and clear duplicate CTA’s in the design. A successful lead generation landing page should convert at anywhere between 10-20% where is a successful e-commerce landing page should convert anywhere between 2-3%. When you combine both CRO on your website for all organic and referral traffic, and CRO on landing pages for all paid traffic, you have now created a solid digital market foundation for generating high quality leads on a consistent basis.