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What's covered in this eBook?
This guide is designed to provide you with a basic introduction to paid search and a fundamental understanding of how to use paid search to drive more leads and customers for your business.
- What is Paid Search
- How to use Paid Search
- How Paid Search works
- Your Google Ads Strategy
- Measuring your Success
- New innovations to take advantage of this year
Frequently Asked Questions:
Google Ads eBook
Organic vs. Paid Search
Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimised with various SEO practices. In contrast, paid means you to pay a fee to have your website displayed on the search engine results page (SERP) when someone types in specific keywords or phrases to the search engine. The SERP will display the ads that you create to direct viewers to your site, and the fee you pay is usually based on either clicks on or views of these ads.
Is this eBook really FREE?
Definitely, Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!