With over 462,000 video views, the hero video the Firefly team created paired with our national digital marketing strategy was a success. The goal was to get New Zealand’s attention, tell the Anytime Fitness brand story and generate leads for the clubs across the country.

Our partnership with Anytime Fitness is one we are proud of, and we look forward to continuing to support and grow the brand across New Zealand.


Our national digital strategy was nuanced across Google, Facebook, Instagram and Youtube. The Firefly team used advanced targeting on all platforms including interests, search behaviour, geo radius to each gym, remarketing and look-a-like audiences through Facebook pixel traffic 

Having worked with Firefly locally for two years, we approached Anthony and the team in 2018 to help us develop a national digital marketing strategy in order to raise brand awareness and support lead generation. The level of support, collaboration and education provided by Firefly to-date has been fantastic. Not only have the team achieved strong initial results against key benchmarks, but they’ve also taken us on the journey every step of the way. We’re delighted with the partnership and look forward to working with Firefly for a long time to come.

Craig Cawkwell

Marketing Manager, Anytime Fitness

Services we offer

Our agile marketing approach allows us to select the best services from our arsenal of specialists.
We then package them and deliver a complete and custom solution to meet and exceed your requirements.

How can we help?



0800 448 971
Auckland Office: 09 390 1421
Sydney Office: 02 8083 9518
Auckland Office:
BizDojo, Level 3, Partners Life House 33-45 Hurstmere Rd,
Takapuna, 0622, Auckland, New Zealand
Sydney Office:
WeWork, 333 George Street, Sydney, NSW 2000, Australia
[email protected]

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