The National Business Review Online is New Zealand’s authority in breaking business news and analysis.
When NBR approached Firefly, they were looking to embark on a digital transformation. Currently sitting at 5000 online subscribers, and looking to move this number to 100,000 subscribers, a full digital marketing strategy and digital transformation was required to not only grow the numbers but appeal to an entire new audience.
Although NBR has predominantly been a paper-based news business to date, Firefly looked to bring NBR into the social media world with a world-class content marketing and amplification strategy. A combination of daily content that’s adds massive value, engagement style ads and advanced income and demographic targeting, Firefly has been able to drive mass awareness online and drive subscribers to the website.
Services we offer
Our agile marketing approach allows us to select the best services from our arsenal of specialists.
We then package them and deliver a complete and custom solution to meet and exceed your requirements.
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