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    Frequently Asked Questions:
    Display Advertising

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    What is display advertising?

    Display advertising operates within your budget and pairs up well with other online marketing tools to cover all your bases for an effective digital advertising campaign. At our award-winning digital marketing agency based in Auckland, we have a team of experts ready and able to generate innovative display advertising for your business.

    Display advertising is highly customisable and can be made totally unique. Our display advertising and ad placements are specifically targeted to meet your business goals and drive consumers to your website. We can offer banner ads in different sizes with images and/or animation and, dependent on media space available to us, we can place your display ad at the top, bottom, or side of a website. Our team of marketing experts and creatives optimise the sizing and placement of your display advertising to ensure that it appears effectively on any digital device and captures audiences across New Zealand.

    How does display advertising work?

    Display advertising works similarly to Google Adwords marketing, as banner ad placements are run competitively through a virtual bidding auction system. Our marketing experts at Firefly Digital will help you to identify your target audience through keywords and phrases used in their Google searches. We can also manage display advertising placements on specific websites that are highly relevant to your business and would naturally attract your target audience. Remarketing code can also be applied to your website to track the activity of customers once they leave your site, to ensure that your display advertising targets them elsewhere on the internet.