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    Ad-spend managed

    Frequently Asked Questions:
    Google Search Ads

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    What is Google Ads?

    Google Ads is a pay-per-click (PPC) advertising platform that allows your business to appear within Google Search results when applicable. Google Ads solves the problem of trying to anticipate the search terms of your intended consumer. Instead, you can identify and directly target them through PPC advertising strategy. Google Ads offers cost-effective, targeted marketing that yields measurable results through advanced reporting. Google Ads require consistent management to monitor performance and adjust strategy to improve ongoing results.

    How does Google Ads work?

    Google Ads work on a bidding system, where targeted keywords and phrases are bid upon by businesses to feature their advertising in Google Search results. Ads are paid for on a cost-per-click basis, as and when the consumer takes an action on an advertisement. Targeting relevant keywords may ensure a successful auction for your business, however it is similarly important to implement your Google Ads effectively. A successfully managed Google Ads campaign ensures your business is showcased in the best possible way to allow consumers to take an action on your website.

    Do I need to sign up to a contract term?

    Our Google Ads services including Google search ads, display and shopping are on a month-to-month commitment. We only require one full month's notice period to stop. No long-term contracts, no surprises.

    Do I have a dedicated account manager?

    Yes, you will work directly with our Google Ads team as well as a client success manager who is working with you to achieve and succeed on your monthly goals. Our client success managers can also advise on other areas of your digital strategy too.

    What does it cost?

    Depending on the size of your business and what Google Ads products you need, we will create a custom quote for full management of your campaign.

    We do not charge any media fees, you pay Google directly for the campaign spend and own your own campaign and data moving forward. This means we act as your trusted advisor, and aren't incentivized based on your media budget meaning we will always put forward the best possible recommendations to achieve your goals.