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    Frequently Asked Questions:
    Pay Per Click

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    What is Pay Per Click (PPC) advertising?

    Pay-per-click (PPC) advertising generates sales through ads which appear on Google Search results and encourage a customer to click through to the website of your business. It is a strongly performance-led online marketing tool that efficiently targets your audience via keyword customisation and demographic localisation. PPC advertising campaigns are highly adjustable and constantly track performance information, so you can always reorient your focus to ensure that your budget generates real results. PPC advertising offers a budget-friendly digital marketing strategy through precise targeting and real-time feedback that comes at the lower cost of only paying per-click by the customer through to your website.

    Why use our PPC services?

    Our PPC services at Firefly Digital are led by marketing experts, who specifically strategise your PPC advertising campaign to suit your business and your budget. We are an award-winning digital marketing agency in Auckland who offer expert PPC advertising management. Our advanced algorithm and optimisation technology offer real-time reporting and meaningful results. Ongoing advice and support is always available and adjustments can be made to fit any budget.