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    Frequently Asked Questions:
    Google Search Ads

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    What is Google Ads?

    Google Ads is a pay-per-click (PPC) advertising platform that allows your business to appear within Google Search results when applicable. Google Ads solves the problem of trying to anticipate the search terms of your intended consumer. Instead, you can identify and directly target them through PPC advertising strategy. Google Ads offers cost-effective, targeted marketing that yields measurable results through advanced reporting. Google Ads require consistent management to monitor performance and adjust strategy to improve ongoing results.

    How does Google Ads work?

    Google Ads work on a bidding system, where targeted keywords and phrases are bid upon by businesses to feature their advertising in Google Search results. Ads are paid for on a cost-per-click basis, as and when the consumer takes an action on an advertisement. Targeting relevant keywords may ensure a successful auction for your business, however it is similarly important to implement your Google Ads effectively. A successfully managed Google Ads campaign ensures your business is showcased in the best possible way to allow consumers to take an action on your website.