OUR SEO SERVICES

Award-winning New Zealand SEO agency

Firefly Digital is an award-winning SEO agency. We've spent 20+ years helping businesses grow sustainably. With a team of over 60 SEO specialists we are able to keep on top of Google's constant evolutions to consistently work with our customers to boost traffic, attracting more customers, and increase profit.

Trusted by the best

An SEO Agency driving sales, customers & visibility

Firefly is an award-winning digital marketing agency with locations in Auckland, Christchurch and Melbourne. We have worked hard to build a reputation to be the best SEO marketing agency in both New Zealand and Australia. We successfully manage hundreds of SEO campaigns throughout New Zealand, and we drive great results for our clients every time.

Generate more Sales and Leads

Our SEO services focus on driving sales and bottom line business profit.

Increase Return on Investment

While SEO takes time, it can be the smartest investment delivering the highest ROI over time.

Improve Brand Visibility

When someone is looking for your products or services, SEO ensures you are visible in the search results.

Awards we have won

Page 1 positions achieved

Awesome team members

M+

Ad-spend managed

Google updates its algorithm 13 times a day. Are you keeping up?

In today's digital landscape, SEO is more challenging than ever. Google processes over 8.5 billion searches daily, and its algorithm undergoes approximately 13 updates each day . Simultaneously, Google sees the creation of about 7.5 million blog posts every day .

With 98% of users never venturing past the first page, and over 72% of clicks going to the top five results, securing a top spot is crucial. At Firefly Digital, we don't just aim for page one; our SEO agency prioritises projects to strive to position your business within the top three results, where the majority of traffic and conversions occur. Our comprehensive SEO strategies are designed to enhance visibility, attract qualified leads, and boost your revenue.

Voice search, image search & AI - the future of SEO is here

Google search is no longer just about typing in keywords. The way people search is evolving fast. Image search, voice search, and AI-driven queries are skyrocketing, changing how businesses need to approach SEO in New Zealand. With the rise of Google Lens, voice assistants like Siri and Alexa, and visual search tools, users are searching with pictures, spoken questions, and even real-world objects.

To stay ahead, you need to optimise your website for voice-friendly, conversational queries and image-based search results. At Firefly Digital, we help businesses adapt to these new search trends, ensuring you remain highly visible across the entire search landscape.

Learn more about what we do

Work with an agency that works as hard to earn your trust as they do to earn you results.

Transparent pricing

We offer transparent pricing models so you always know what your monthly costs are - no hidden fees or surprises at the end of the month.

Competitor analysis

We break down your competitors’ SEO strategies, uncovering what’s working for them, where they’re vulnerable, and how we can out manoeuvre them.

SEO strategy

Our team develops an SEO strategy that aligns with your business goals, balancing on-page optimisations, content strategy, technical SEO, and link building.

Agile management

SEO is always evolving, and so are we. Our data-driven, agile approach means we’re continuously optimising and refining your strategy to keep you ahead of the curve.

Live performance tracking

Full transparency with real-time data. With access to a live reporting dashboard, you’ll always know how your SEO is performing, whenever you need it.

Quarterly planning workshops

As your business evolves, so should your SEO strategy. Every quarter, we sit down with you to review results, uncover new opportunities, and refine our strategy.

Will SEO work for your business? Lets find out

After 20 years of mastering SEO, we know that while most businesses see huge benefits, SEO isn’t the right fit for everyone, or at least, not the best first move. Just like any marketing channel, ROI matters, and sometimes lower-hanging opportunities can drive faster results.

The key question: Are your potential customers actively searching for what you offer? We analyse search volume, intent, and competition to determine if SEO is a smart investment for your business. Does the potential revenue justify the effort required to rank?

That’s where we come in. In our free strategy session, we uncover these insights using real data, helping you make an informed decision before you invest a cent. Firefly Digital doesn’t just sell SEO—we help you choose the right growth strategy for your business.

Why one person can't master SEO, but 60+ specialists can

SEO isn’t a one-person job - it requires a team of specialists with skills across many disciplines from technical SEO, content strategies, link building, and data analysis.

At Firefly Digital, we have our own team of 60+ SEO specialists (and growing!) that bring together the diverse skills needed to maximise results and stay ahead of Googles forever changing algorithms.

With hundreds of SEO campaigns running at a time we have the unique advantage of spotting even the slightest shifts in Googles algorithms. This means we can adapt in real-time ensuring our clients stay ahead of the competition and continue to see sustainable growth in traffic, leads and sales.

Want to rank higher? Start with your website & content

Google prioritises user experience (UX) and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), meaning a well-optimised website with valuable, engaging content is crucial for ranking at the top of the search engines results page. That’s why at Firefly Digital, we deep-dive into your website’s content quality, structure and design early in your SEO journey. It’s not just about ranking higher; it’s about creating a seamless experience that converts visitors into customers.

We work closely with you to craft content that speaks directly to your audience’s needs, addressing their pain points while showcasing your expertise. The result? A website that not only ranks well but also builds trust, keeps users engaged, and drives real business growth.

Ethical SEO strategies

SEO isn’t just about rankings—it’s about building long-term, sustainable visibility through ethical, user-first SEO strategies. Gone are the days of simply following "white hat" rules.

Today, success comes from aligning with search engines' evolving algorithms while prioritising user experience, high-quality content, and trust signals. At Firefly Digital, we focus on sustainable SEO, optimising for Google's E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness), enhancing site performance, and leveraging AI-driven insights to understand search intent. By combining data-driven strategy with a human-first approach, we help businesses grow organically, attract the right audience, and drive real, lasting results.

Dominate local searches & get found by customers near you

When people search for businesses near them, you want to be the first name they see. That’s where Local SEO comes in. At Firefly Digital, we specialise in optimising your Google My Business (GMB) listing and Google Maps visibility, ensuring your business ranks at the top of local search results.

With Google Maps and their GMB directory taking prime real estate on search results pages, local SEO is one of the most powerful ways to drive brand visibility, foot traffic, and sales. Whether you’re a service provider, retailer, or local business, we help you get found by the right customers—right when they need you.

Building quality backlinks

If your website is not visible across major search engine like Google, Yahoo and Bing you have essentially built an online flyer for your existing customers. 90% of Google searches won’t make it past the first page.

Firefly is a full service, SEO company that specialises in getting our clients ranked on page-one, long-term, driving more sales and customers through an increase in traffic. Websites should be used to generate awareness, leads and new business, and when optimised right, can do exactly that.

Employing an agency to do your SEO work for you can be daunting, which is why we’ve made it easy to partner with Firefly to grow your business.
Let us cut through the technical jargon that other marketers try and confuse you with, and break it down with simple and easy to follow language. Our results speak for themself and they are even backed with a 90 day SEO guarantee!

Expand your reach with national and international SEO

If your business isn’t limited by geography, your SEO strategy shouldn’t be either. National and international SEO focuses on getting your brand in front of the right audience, whether that’s across the country or around the world. At Firefly Digital, we create scalable, high-impact SEO strategies that go beyond local visibility to help you dominate search results on a broader scale.

From optimising for high-competition national keywords to implementing multi-country SEO and geo-targeted strategies for international markets, we ensure your website is optimised for growth, visibility, and conversions—no matter where your customers are searching. Whether you're looking to expand across New Zealand, Australia, or worldwide, we make sure your business stands out in the global search landscape.

Frequently Asked Questions: SEO

What does an SEO agency do?

A professional SEO agency like Firefly Digital takes care of every aspect of your SEO strategy, ensuring your website ranks higher in search results and drives real business growth. Our SEO services include a comprehensive website audit, keyword research, competitor analysis, content strategy, and both on-page and off-page SEO techniques.

Whether you need to rank locally, nationally, or internationally, our team tailors a strategy that aligns with your business goals. From technical SEO improvements to high-quality content creation and ethical link-building, we implement proven strategies to increase your visibility, attract more traffic, and drive sales.

How much does SEO cost?

SEO pricing depends on multiple factors, including your industry, competition, and current website performance. While some companies may offer cheap SEO services, beware of both black hat techniques that will see you being penalised by Google, and the volume of work that needs to be done to get you in a position for SEO to deliver a ROI.

At Firefly Digital, we take a transparent, results-driven approach. We offer affordable SEO solutions tailored to your business needs, ensuring your investment generates long-term growth. Whether you’re a small business or a large enterprise, we’ll help you determine the right budget and provide full transparency on how we allocate your SEO investment.

Does my company need SEO?

If your customers are searching online for products or services you offer, SEO is essential. A well-optimized website allows your business to be found by potential customers actively looking for what you sell, making SEO one of the most effective digital marketing strategies.

Beyond ranking higher in Google, SEO improves your website’s structure, user experience, and credibility, ultimately leading to more traffic and conversions. Whether you’re a local business, eCommerce store, or nationwide company, SEO is a long-term investment that delivers consistent, high-intent traffic.

Should I invest in Google Ads or SEO?

Both SEO and Google Ads (PPC) have their advantages. Google Ads offer immediate visibility, but you pay per click, meaning costs can add up quickly. SEO, on the other hand, builds long-term visibility, allowing you to attract organic traffic without ongoing ad spend.

If you have the budget, a combination of SEO and PPC is the best strategy. SEO helps you rank organically for high-intent keywords, while Google Ads give you instant visibility. Over time, SEO reduces reliance on paid ads by bringing in consistent, free traffic from search engines.

How does Google SEO actually work?

Google’s algorithm uses over 250 ranking factors to determine where a website appears in search results. Key factors include:

Relevance – Does your content match what users are searching for
Authority – Does your website have backlinks from reputable sources
User Experience (UX) – Is your site fast, mobile-friendly, and easy to navigate?
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) – Does your website demonstrate credibility and industry expertise?

To rank higher in Google, your website must deliver a seamless user experience, provide valuable content, and follow ethical SEO best practices. That’s where Firefly Digital’s SEO services come in—we optimise every aspect of your site to align with Google’s evolving ranking criteria.

How do you know which keywords people are searching?

As a leading SEO company in NZ, we use advanced keyword research tools like Google Keyword Planner, Ahrefs, and SEMrush to analyse search trends and user intent.
We identify high-traffic, high-intent keywords that are most valuable for your business. Our strategy includes a mix of:

High-volume keywords – Broad, competitive terms with significant search demand.
Long-tail keywords – More specific phrases with strong purchase intent and higher conversion rates.
Local keywords – Essential for businesses targeting specific towns, cities or regions.

By analysing search volume, competition, and user intent, we create a data-driven SEO strategy that attracts the right audience and drives measurable results.

Why isn't my website isn't ranking on Google?

If your website isn’t ranking, there are several possible reasons:

Lack of relevant content – Your website may not have content that matches key search queries.
Low domain authority – Your site may need more high-quality backlinks to build credibility.
Technical SEO issues – Errors like slow page speed, crawlability issues, or broken links can affect rankings.
Google penalties – If your website has used black hat SEO tactics in the past, it could be penalised.
New domain – New websites take time to gain authority and rankings.

A full SEO audit can identify and fix these issues. Firefly Digital’s SEO services are designed to get your website ranking higher and driving organic traffic as quickly as possible.

Is SEO dead?

Far from it—SEO is more important than ever. With Google continuously evolving, businesses that invest in SEO services gain a significant advantage.

As search engines prioritise user experience, mobile-friendliness, and high-quality content, SEO has shifted towards sustainable, ethical strategies that deliver long-term results. With the rise of voice search, AI-driven search, and featured snippets, SEO is evolving, and it’s certainly not dead!

A strong SEO strategy ensures your business stays visible, competitive, and ahead of the curve in the ever-changing digital landscape.

Do you outsource any of your SEO work overseas?

All of our SEO services are managed in-house by our Firefly team. We have SEO managers, senior specialists, strategists, content writers, and Google specialists under one-roof in Auckland, New Zealand.

Does SEO increase sales?

Yes. SEO is an excellent option to build visibility, drive traffic, leads and sales. SEO focusses on high intent searches, which are essentially people already qualified, looking for your products or services. A strong SEO strategy will increase your websites exposure across Google, Yahoo and Bing, so you can be found online.

What is a long-tail keyword?

A long-tail keyword is a highly specific keyword term than usually has multiple words within the search term. When someone searches this, because they have been specific in their search, if you can provide useful information to that query, you have a good chance of winning the click.

What is SEO?

SEO is the process of optimising your website to be highly relevant for themes, topics and keywords. As a result of having a credible and relevant website, you are ranked on the search engine results. Google, Bing and Yahoo use algorithms and ranking signals to determine which website is the most relevant and tries to present the highest quality websites based on these ranking signals. By increasing your position on the Google search engine results, you are able to increase the number of clicks and traffic you can generate to your website.

Which SEO company is the best?

Firefly is a market leader and cultivates the best talent, processes and follows worlds best practise in the SEO space. We live and breathe SEO, all day every day. Our team is dialled in to provide the best possible results across SEO. This laser focussed precision means you can ensure your campaigns are being run and managed by some of the top SEO practitioners in the country, and you can expect results. Chances are you are on our website right now because you have clicked on one of our organic search results on Google. We practise what we preach, and have a track record for success with our customers.

Are SEO companies worth the money?

A great SEO company is worth its weight in gold. Unfortunately SEO is an under-regulated space which means the performance can range from agency to agency. When SEO is deployed correctly with a strong strategy and execution team, not only can SEO increase traffic and leads relatively quickly, but it can set you up for long-term sustainable success bringing in predictable traffic and lead flow. A great SEO company will provide strategic advice, full transparent reporting on the results and work carried out and will constantly be working on your website to ensure results don’t stagnate and your website adheres to Google’s best practices.