Guaranteed Rankings

Guaranteed page one rankings in 90 days or we work for free until we get you there.

Increased Conversions

Our SEO services are purely focussed on driving website traffic and more importantly, conversions.

We Make You More $

A low-risk investment that can yield a high return.


If your website is not visible across major search engine like Google, Yahoo and Bing you have essentially built an online flyer for your existing customers. 90% of Google searches won’t make it past the first page. Firefly is a full service, SEO company that specialises in getting our clients ranked on page-one, long-term, driving more sales and customers through an increase in traffic. Websites should be used to generate awareness, leads and new business, and when optimised right, can do exactly that. Employing an agency to do your SEO work for you can be daunting, which is why we’ve made it easy to partner with Firefly to grow your business. Let us cut through the technical jargon that other marketers try and confuse you with, and break it down with simple and easy to follow language. Our results speak for themself and they are even backed with a 90 day SEO guarantee!


The higher a website ranks in search results, the more traffic and leads you are likely to generate through to your website online. Did you know you can generate over 30% of all searches through to your website if you are ranked in position 1 of Google’s organic results? With some keyword searches pulling in over thousands of impressions per month, a targeted keyword ranked in position 1 can be life-changing for businesses and can literally drive flocks of customers to your door improving your profitability! Our SEO NZ based analytics team are ready to get your business results, no matter where you are in the country and what industry you are in.

Case Study
Max Contracts needed an SEO company and approached Firefly with a need to increase lead generation across the recruitment agency. After trying several traditional means of marketing, they were interested in giving digital marketing a try. Over 8 months working together, Firefly was able to significantly increase the leads generated through to the website by carrying out SEO (Search engine optimisation).
  • 250%Increase in Organic Traffic
  • 25+Page One Positions
  • 84%Increase in Conversions

Case Study
Eden Physio saw significant growth through Google ads and wanted to build a more long-term strategy and focus on organic traffic and conversions. Firefly utilised the top performing keywords that drove leads into their SEO campaign and the results were impressive.
  • 80%Increase in Organic Traffic
  • 10+Page One Positions
  • 132%Increase in Conversions


Awards we have won


Page 1 positions achieved


Team Members

$10 Million +

Ad-spend Managed


Here are some typical steps we follow: We brainstorm with you to understand exactly what product or services you want to focus on and generate internal leads for. We complete a full SEO website audit and analysis. Pre-planning is carried out including keyword research, competitor analysis and search demand because there is no point ranking your website for keywords with less than 10 searches per month! On-page optimisation and content creation begin to ensure Google understands what each page of your website is talking about. Off-page optimisation is then undertaken to ensure Google trusts your website so you rank higher. Monitoring and testing through analytics, web-master tools, third-party technology is being done while tracking all keyword positions and movements for results shared with you monthly.


Writing incredibly engaging content that is informative and easy to understand is key. By focussing on the content from both a client engagement and SEO point of view, you make it easier for potential customers to understand your story and what value you can offer them., You also make it easier for Google to find you through this process by following our SEO methodology. Target keywords should not be stuffed throughout your content, but rather naturally sprinkled throughout. Content should be unique and not found from other websites. Duplicate content is a big no, no.


White hat SEO (Search-engine-optimisation) is the only option for businesses who really want to rank on Google search results long-term. Businesses who are looking for fast results that are prepared to cut corners are likely to see short-term results followed by massive drops in position due to Google algorithm changes and updates. Some clients even come to Firefly to help fix and mend the damage done by other SEO services companies that have experienced ranking penalties. This may include spamming the web with press releases with the same content and links throughout and buying cheap and low quality links off websites like Fiverr. Some people have no idea they have a manual penalty attached to their website until Firefly begins working on the website. To date – Firefly has not been effected by any algorithm update by Google which is a testament to our SEO processes following best practices.


Firefly can also offer specific SEO work such as local SEO services pricing which can be a very affordable and cost-effective way of promoting your business to the local community. Placing your website on Google maps have your website appear at the top of local searches with a Google Maps business listing is a great way to generate some local business. Google maps and local searches are even more essential for mobile based searches with consumers looking for a quick and reliable solution to their problem. This can link to your Google + page showcasing reviews, open hours and times, and link back to your website. We can also look at targeting local keyword searches such as “Vet North Shore Auckland” with much success as it’s highly targeted.


Content is a great way for building external back links to your website. If you have created new and fresh content with your target audience, your audience will do this job for you. There are of course ways in which companies can earn backlinks through the way of blogging, articles, commenting, Press Releases done right, suppliers and customers, social media etc. Backlinking can be a foreign language to marketers however we can guide you through this confusing process, ensuring you do the work right from day 1 avoiding any penalties or “clean-up work” and help your business rank on Google.


With a local customised strategy for your website heavily focussed on Local suburb based keywords and searches. We will find the highest intent based keywords to focus on, that will yield better results for a local catchment area. Multinational companies may want to focus New Zealand wide across multiple areas and more competitive keywords. Firefly are specialists in ranking companies over competitive companies with innovative ideas and following best practices where most agencies only cover the bare minimum. Other services include international SEO for clients who want to rank globally. Custom and tailored SEO packages are created for these clients we work with, where we are generally looking after multiple website and digital assets.


Firefly have offices based in Auckland and Christchurch. Firefly can offer their SEO services New Zealand wide. We also work with clients in Australia and abroad. A solid SEO campaign should be part of every businesses strategy if you have a website as it’s a sustainable and long-term way to ensure consistent, quality leads on a regular basis. You may wonder why your competitors have ranked on page one of Google, or other major search engines, for highly relevant search terms and keywords. They have used SEO and hired a search engine optimisation company to increase website rankings and attract visitors through to their website. People that are looking for your product or service use search engines to find a reliable supplier. Approx 95% of all online searches in New Zealand are through Google so it’s vital to play by Google’s rules and work with a reputable SEO company that has a track record of performance, keeps up to date with constant changes and iterations to Google’s algorithms, and can take your company to page one. Let Firefly’s expertise and white hat techniques get you the online results your business deserves.


SEO has been given a bad name is New Zealand, but with the right team behind you, it can seriously improve your business lead flow. Our team only follows white-hat techniques, and considerable time and care are taken before we implement to understand what opportunities we have for your business. Once we have analysed and found the keywords that are relevant, and have strong intent to purchase language we then get to work to ensure all steps are taken place. All of our SEO team are analytics qualified and have had years of experience ranking their clients in multiple industries and countries for multiple keywords and websites. Ask us about some of our clients who have seen an immense increase of traffic, rankings and customers from our campaigns.

Frequently Asked Questions

Why is Firefly the best Auckland based SEO company in New Zealand?

Firefly has been in the search game for many years but unlike some other agencies that get complacent and don’t keep up with the times, Firefly is dedicated to staying at the forefront of SEO. Since rebranding from “Firefly Search” our core competency has been Google search SEO and Ads. Our team are hand selected like fine wine, we only hire the best talent who are passionate and hungry to practise their craft and generate results for our clients with many years experience, but more importantly, experience getting long lasting results.

How many keywords will we target in my SEO campaign?

Through our seo audit and onboarding process, we will carry out onpage and keyword research to find opportunities that will increase traffic, conversions and sales for your business. We select keywords that have a mixture of high search volume, high commercial intent and also mix in long-tail keyword selections that your competitors may have slept on. The mixture of keywords that we use is largely dependent on your budget, time-frame and industry we are operating in. Through our consultative approach, we will guide you through and recommend the best options for your business.

What tools and technology does your team use?

Our team use a variety of world known tools including Ahrefs, MOZ, Google analytics, Google webmaster tools, SEMrush and many more.

Do you use any black-hat SEO practises that could penalise my website?

No, Firefly does not undertake any black hat SEO (shortcuts) in fact not only do we promote worlds best practise white-hat SEO techniques by writing quality content and following Google’s guidelines, but we also protect our clients from blackhat attacks that can also happen.

Google can apply a penalty to your domain if you try and apply there black hat techniques. Some of the common practises in black hat SEO include buying bulk links from a link farm, using PBN’s purely designed to increase your ranking and more.

We believe in doing this right, and creating long-term results for your domain and business.

Can you help my website that has got a Google penalty?

If your website has a Google penalty from previous black hat SEO techniques, there may be a lot of work required to reverse the damage. Contact us for a quote so we can audit and create a plan to get you out of the bad books with Google.

What changes do I need to make to my website?

Usually you don’t need to make any changes to your website, and our team have experience working with a variety of website platforms. Occasionally we will need to create specific pages throughout your website or a blog section,which will allow us to add additional content on your website for new keyword opportunities. We may also recommend small changes such as URL structure, internal links, page speed optimisation and more.

Where is your digital marketing team based?

Our main operations team is based in Auckland, New Zealand but we have offices across the country and in Australia.

How long does it take to start seeing results?

The first step to seeing results is creating the plan, and analysing your current search engine results and traffic analysis. Once we have a good understanding of where we are working from, and how your website currently ranks, it’s now time to get to work. Google suggests SEO should take anywhere from 4-12 months, and our clients see results typically from month 3-6. We of course usually see some quick wins at the beginning, start ranking you for keywords and increase your traffic. However SEO is a long-term strategy that when done properly, can explode your leads and sales. We can increase your website traffic and conversions, and then keep you there.

Can you help my ecommerce store rank on Google?

Yes, of course we can. SEO for ecommerce websites is important and should be a core part of your digital strategy. We can work with shopify, big commerce, magento and Woocommerce websites to increase your website traffic, carts and purchases!

Can you work with my own copywriter?

Although we have our own talented copywriters, sometimes our clients like to write their own copy. In that case, we are happy to send you a full brief to undertake the content including subject, focus, number of words and more.

Do you also help with link building (off-page optimisation)?

Yes, our team manage the entire SEO process… from SEO audit, to keyword research and analysis, to on-page optimisation, to link building and finally tracking and reporting.

What website platforms do you work with and optimise?

We work with most website platforms and have advanced skills in house. The most common website platforms we see include WordPress, Silverstripe, Magento, Shopify, Squarespace and HTML.

How can we help?



0800 448 971
Auckland Office: 09 390 1421
Sydney Office: 02 8083 9518
Auckland Office:
BizDojo, Level 3, Partners Life House 33-45 Hurstmere Rd,
Takapuna, 0622, Auckland, New Zealand
Sydney Office:
WeWork, 333 George Street, Sydney, NSW 2000, Australia
[email protected]

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